Posts about Artificial Intelligence (AI)

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  1.    EU AI Act

    EU AI Act

    WFA has developed a briefing on the EU AI Act, outlining the key provisions and potential implications for advertisers

    Read more about "EU AI Act"
  2.    Benchmark: Generative AI Upskilling
    AIMarketing capabilities

    Benchmark: Generative AI Upskilling

    WFA benchmark on upskilling marketing teams on the topic of generative AI

    Read more about "Benchmark: Generative AI Upskilling"
  3.    Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty
    Diversity & Inclusion

    Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty

    This case study was originally published in the WFA DEI in Content Production guide (June…

    Read more about "Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty"
  4.    AI Community meeting overview (April 2024)
    Digital policyAI

    AI Community meeting overview (April 2024)

    Overview of the AI Community meeting held remotely on 24 April 2024.

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  5.    Data Ethics Workshop: Generative AI
    Digital policyAIData collection & privacy

    Data Ethics Workshop: Generative AI

    WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…

    Read more about "Data Ethics Workshop: Generative AI"
  6.    GARM launches Generative AI and Metaverse brand safety playbook
    Brand safetyBrand safetyAI

    GARM launches Generative AI and Metaverse brand safety playbook
    Open to WFA members only

    Please note that GARM was discontinued on August 8. See more here.

    GARM has launched a new guide to incorporate brand…

    Read more about "GARM launches Generative AI and Metaverse brand safety playbook"
  7.    Webinar: AI & advertising, a consumer perspective
    Digital policyMarketing lawData collection & privacy

    Webinar: AI & advertising, a consumer perspective

    A report on the potential harms of AI powered advertising, and thoughts on redesigning the system.

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  8.    Driving brand value with emotional intelligence in content
    Audience measurementMarketing technologyMarketing technologyData & analyticsMarketing technology

    Driving brand value with emotional intelligence in content

    This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

    Read more about "Driving brand value with emotional intelligence in content"
  9.    Major multinationals identify emerging skills gaps on AI, programmatic and IoT
    ProgrammaticData collection & privacy

    Major multinationals identify emerging skills gaps on AI, programmatic and IoT

    Performance lags priority on digital integration and e-commerce

    Read more about "Major multinationals identify emerging skills gaps on AI, programmatic and IoT"